A "New York" flavour would likely be a creative, Western-inspired gourmet profile, possibly aiming to evoke the idea of New York-style deli and street food. The seasoning could be a blend like pastrami/spiced beef, garlic bagel with cream cheese, or a tangy pizza/pepperoni style. It would be a savory, salty, and herbaceous departure from Thai and Asian-inspired flavours, targeting novelty-seeking consumers.
